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quarta-feira, junho 29, 2011

Publicis Groupe Launches Operations in Ecuador

Publicis Groupe Launches Operations in Ecuador

PARIS, June 28, 2011 /PRNewswire
Publicis Groupe announced today the launch of Publicis Ecuador, a new agency to be aligned with the Publicis Worldwide global advertising network. Publicis Ecuador will open offices in both the capital of Quito and in the city of Guayaquil, the country's business centre.

Cesar Bettencourt has been named agency Managing Director, and he will report to Alejandro Cardoso, CEO of Publicis Latin America. Bettencourt was most recently EVP of Publicis Venezuela, where he was responsible for the agency's Nestlé business. David Bamballi is named Executive Creative Director, while Macarena Llambí, Mauro Chacón and Leandro Lavizzari complete the creative team. All are award-wining creatives.

Publicis Ecuador will immediately handle business for Nestlé, Sanofi-Aventis and Movistar, and local management plans to recruit more than 50 employees by the end of the year.

The new agency will capitalize on the combined strengths of Publicis Worldwide's international scale and creative capabilities, and the business acumen of Cesar Bettencourt, in order to provide completely seamless solutions to its clients. This strategic initiative gives Publicis Groupe an important foothold into the rapidly-growing Ecuadorian market. According to the most recent ZenithOptimedia advertising expenditure estimates (April 2011), the ad market in Ecuador grew by 10.4% in 2010.

This initiative will also allow Publicis Worldwide to strengthen its operations in the Latin American market as a whole, a region where advertising expenditure grew by 13.9% in 2010, to reach approximately US$31.3 billion. In 2010, Publicis Groupe posted revenue of 284 m€ in Latin America. The region had an increase of 13.7% in organic growth and 30.4% on a reported basis. As of May 2011, Publicis Groupe headcount in Latin America represented approximately 4,000 permanent employees.

Jean-Yves Naouri, Executive Chairman of Publicis Worldwide, said, "The launch of Publicis Ecuador gives Publicis Worldwide a new foothold in the promising Latin American market. Publicis is well-positioned to provide a compelling offer in this geography and this initiative will give us the strength and the scope to become true leaders in the region."

Alejandro Cardoso, CEO of Publicis Latin America, added "I've worked with Cesar for several years now, and I think he is an excellent choice to lead these new operations. David Bamballi's record speaks for itself - he is Ecuador's top creative and one of the most awarded creative directors in the region.


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