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quarta-feira, março 30, 2011

Naouri Named Publicis Executive Chairman, Replaces Pinder as COO

Naouri Named Publicis Executive Chairman, Replaces Pinder as COO

Jean-Yves Naouri was named executive chairman of Publicis Worldwide today, a subsidiary of Paris-based ad holding company Publicis Groupe, reviving speculation about succession plans for 69-year-old CEO Maurice Levy, slated to leave Publicis Groupe at the end of 2011.

Naouri, 51, is also taking the title of chief operating officer, replacing Richard Pinder who had been in the role since 2006. Pinder is leaving the company to pursue personal projects, according to a statement from Publicis Worldwide.

In addition to executive chairman and COO of Publicis Worldwide, Naouri will continue to serve as COO of Publicis Groupe, and will continue to oversee Publicis Healthcare Communications Group, Publicis Groupe Production Platforms and China Publicis Groupe.

French website LeFigaro.fr cited Naouri's experience at Publicis as a "Parcours Initiatique," (an "Initiatory Journey," per Google Translate) and quoted Levy as saying that Naouri is "in an excellent position in the race."

Calls to the company for comment were not immediately returned.

Naouri began his career at Publicis in 1993 as a founder of Publicis Consultants, a communications consultancy subsidiary of Publicis Groupe. From 1993 until June 2010, when he was appointed COO of Publicis Groupe, Naouri climbed the ranks in the organization, holding titles such as regional chairman for Publicis Worldwide agencies in Northern Europe and executive vice president of Publicis Groupe.

He achieve a Ph.D. from the Ecole Polytechnique in 1979.

In its 2010 annual report released in February, Publicis posted a 12.5% increase in revenue and said it plans to continue growing headcount in 2011, especially in China.

Write to Jeremy Greenfield

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