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quarta-feira, fevereiro 16, 2011

Crisis over, declares Levy after 'excellent' Publicis results

Crisis over, declares Levy after 'excellent' Publicis results

Publicis Groupe chief executive Maurice Levy has issued a glowing report of his company's prospects, after it achieved 12.5% organic growth in the fourth quarter and topped €5bn in annual revenue.

Maurice Levy : Publicis Groupe chief executive

Maurice Levy : Publicis Groupe chief executive

The group behind agencies such as Saatchi & Saatchi and ZenithOptimedia recorded a 19.8% increase in annual revenue from €4.5bn to €5.4bn (£4.6bn), on the back of new business net gains of $5.9bn.

Annual organic growth was 8.3% and the company's operating margin rose from 15% to 15.8%.

Annual net income increased by 35% to €551m, despite a 19% increase in staff expenses to €3.3bn.

Levy congratulated staff and claimed the "excellent" results "have put an end to the impact of the global financial crisis, and the Groupe has emerged from this difficult context considerably stronger".

He said: "Our financial situation is extremely robust and enables us to look ahead to the future with serenity.

"Investment will be aimed first and foremost at consolidating our two growth pillars – the digital sector in which we intend to strengthen our leadership position, and high-growth countries, in which we must increase our presence even more rapidly."

This article was first published on campaignlive.co.uk

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