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terça-feira, novembro 16, 2010

MSLGROUP and Egami Consulting Group Announce Urban Works: Urban Influencer 360 Panel Series

MSLGROUP and Egami Consulting Group Announce Urban Works: Urban Influencer 360 Panel Series

Strategic partner agencies gather influencers to discuss relevant topics to the urban community

Press Release Source: MSLGROUP On Monday November 15, 2010, 11:18 am EST

Source: http://finance.yahoo.com/news/MSLGROUP-and-Egami-Consulting-bw-1624995552.html?x=0

NEW YORK--(BUSINESS WIRE)-- MSLGROUP, Publicis Groupe’s flagship specialty communications, PR and events network, and its strategic diversity partner Egami Consulting Group have announced the launch of their Urban Influencer 360 Panel series. Launching the first session on November 16, the “Community” panel will focus on philanthropy in the urban community and how brands may engage urban consumers by effecting change through impactful cause and community marketing campaigns.

“Like never before, the urban community is being recognized as a critical component for marketing success,” said Teneshia Warner, CEO of Egami Consulting Group. “This event draws upon the strength of MSLGROUP and Egami’s unique partnership to provide a ‘pulse-check’ on urban culture and prepare marketers with the insights needed to create impactful cause marketing campaigns.”

The first panel is comprised of key community influencers in the urban market including Jenay Alejandro, Multicultural Relations, Moet Hennessy; Dupe Ajayi, External Affairs Manager, Taproot Foundation; Sabrina Thompson, Co – Founder, WEEN; Ellen Haddigan, President, RUSH Philanthropic; Erik Darby, President, Broad Cause and Katie McCue, Senior Vice President, MSL New York.

The community installment of this series will address the significant link between the urban community and cause marketing and analyze what is required for companies and brands to build successful productive relationships with community partners that target urban audiences. From the findings of this panel discussion, MSLGROUP and Egami will co-author a whitepaper to further educate the marketing and communications communities.

“Through our partnership with Egami, MSLGROUP has gained a unique ability to understand the urban market better and engage in real-time dialogue through unbound media channels,” said Caryn Carmer, Senior Vice President and Consumer Practice Director, MSL New York. “Leveraging our partnership with Egami to co-sponsor this series will provide valuable insight to the marketing community and create new opportunities for our clients.”

About Egami Consulting Group

Egami Consulting Group is an award-winning, WBENC and NMSDC, certified woman-owned minority marketing firm specializing in linking brands to urban and multicultural consumers via inspirational platforms. Founded in 2003 by Teneshia Jackson Warner, Egami provides brands ways to “INSPIRE”, “CONNECT”, and “ACTIVATE” consumers through innovative marketing campaigns, strategic partnerships, custom community programs, and/or new products. Egami leverages insights and it’s authentic connection to urban culture and multicultural audiences to create unique marketing strategies that ACTIVATE consumers. Egami’s marketing strategies have ranged from working with brands to raise youth voter awareness among urban consumers to integrating new urban products into a client’s portfolio of products. www.egamiconsulting.com

About MSLGROUP

MSLGROUP is a speciality communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world's third largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is the first global network in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals. Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through the two first ranked worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by the two first ranked Digitas and Razorfish networks. Publicis Groupe launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Denuo, Razorfish, Starcom MediaVest Group and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MS&L Group, the sixth PR and events network, Publicis Groupe expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events, sports marketing and events. Web site: www.publicisgroupe.com

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